Here are a few things Robots Want to see:
•Original and unique content of genuine
value.
•Pages designed primarily for humans, with
search engine considerations a secondary concern.
•Hyperlinks intended to help people find interesting,
related content, when applicable.
•Metadata (including title and description)
that accurately describes the contents of a web page.
•Good web design in general.
Unfortunately, not all web pages contain information that is valuable to a user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results. This is often called "spam."
Here are a few things that Robots consider unwanted:
Some, but not all, examples of the types of content that you do
not want to include:
•Pages that harm the accuracy, diversity or
relevance of search results.
•Pages dedicated to redirecting the user to
another page (doorway pages).
•Multiple sites or pages offering substantially
the same content.
•Sites with numerous, unnecessary virtual
hostnames.
•Pages produced in great quantities, which
have been automatically generated or which are of little value.
•Pages using methods to artificially inflate
search engine ranking.
•The use of text or links that are hidden
from the user.
•Pages that give the search engine different
content than what the end user sees (cloaking).
•Sites excessively cross linked with other
sites to inflate a site's apparent popularity (link schemes).
•Pages built primarily for the search engines
or pages with excessive or off-topic keywords.
•Misuse of competitor names.
•Multiple sites offering the same content.
•Sites that use excessive pop-ups which interfere
with user navigation.
•Pages that seem deceptive, fraudulent, or
provide a poor user experience.
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