Why do you have a website anyway?
You’ve got a website. It’s got some cool graphics and information about your company and maybe even a shopping cart for selling stuff. You’ve tweaked your copy and checked your tags, yet your visitors don’t seem to do what you want them to do.
It’s time to take a step back and think about why you built a website in the first place.
“We had to have a website – everybody does!” This is the mentality of many business sites.
With that mentality, inevitably you’ll end up with someone in upper management complaining that the site isn’t getting enough results to justify the expenses. Or the CEO wants to know why the site’s PageRank is only a four, and traffic patterns don’t match last year’s numbers. Suddenly, everyone’s scrambling around to “fix” it. Sound familiar?
The problem is that many sites are built without a clear goal in mind. It sounds silly, but it’s true. It’s time to take two steps back and take a big-picture look at your website and why it exists.
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